We use a number of WordPress plugins and web-based software applications in running our digital marketing agency. This includes software such as SEO, chatbots, AI Writers and reporting tools, among others. All tools in our toolbox has been thoroughly tested.
If you are looking to get started with digital marketing, the following tools will help you get started, quickly.
Essential WordPress Plugins
- WordPress Theme – Kadence, Astra or Blocksy
- Page Builder – Elementor or Bricks Builder
- Slider – Smart Slider 3
- SEO Plugin – SEOPress, Rank Math or Squirrly SEO
- Forms – Fluent Forms, Formidable Forms or WPForms
- Tables – Ninja Tables or wpDataTables
- Search – Relevanssi
- Galleries – Envira Gallery or Modula Gallery
- Optin Forms – Convert Pro or Convertful
- Lightbox – FooBox
- Faceted Search – GridBuilder or FilterWP
- Custom Post Types – Toolset, Metabox.io or JetEngine (from Crocoblock)
- Custom Fields only – Advanced Custom Fields (ACF)
- Social Buttons – Social Snap
- Video Player & Video Management – Presto Player
- Social Media Feeds – Smash Balloon & Spotlight Instagram Feed Pro
- Social Media Feeds & Social Reviews – WP Social Ninja
- Google Analytics – Analytify or MonsterInsights
- Google Tag Manager – GTM4WP
- Facebook Pixel – PixelYourSite (PixelYourSite does Conversion API too, which is more effective than a regular pixel)
- Cookies Management – ConsentMagic
Specialist Plugins and Software for the Right Use Cases
- Learning Management System – LearnDash or TutorLMS
- Membership – Wishlist Member or Restrict Content Pro
- Appointments & Bookings – Amelia
- Event Bookings – Eventin or Tickera
- Hotel Bookings – Hotel Booking by MotoPress
- Restaurant Orders – Orderable
- To Sell Digital Downloads – Easy Digital Downloads
- Payments – WP Simple Pay or WPPayForm Pro
- Donations – GiveWP or WP Crowdfunding
- Payments & Donations – Paymattic
- Directories – Directorist
- Customer Relationship Management (CRM) – Groundhogg, FluentCRM or Autonami
- Support & Ticketing (Integrates closely with WooCommerce) – Fluent Support or ThriveDesk
- Knowledgebase – BetterDocs
- Job Portal – Easy.jobs
- Private Communities – Tribe.so or BuddyBoss
Automation & Personalization
- WordPress-based Automation – Uncanny Automator & FlowMattic
- WordPress Marketing Automation – WP Fusion
- Apps – Zapier, Pabbly Connect or Integrately
- Personalization – Growmatik or If-So Dynamic Content
WordPress Security & Backups
- Firewall – PatchStack
- Antivirus – Malcare, Virusdie or ASTRA Security
- Backup – BlogVault, WP Time Capsule & WP Vivid
- Migration – MigrateGuru or All-in-One WP Migration
- URL Updater (after Migration) – Go Live Update URLs
- Database Merging – WPMerge.io
For the Gutenberg Editor
- General Gutenberg Block – Stackable, The Plus Blocks & Qubely
- Gutenberg Blog for Blog Posts – PostX
- Gutenberg Blog for WooCommerce – ProductX or WooBuilder Blocks
For Elementor
- General Elementor Addons – Crocoblock, The Plus Addons & Essential Addons for Elementor
- For Dynamic Content – Dynamic Content for Elementor
- For Custom Elementor Elements – Unlimited Elements for Elementor
- Templates – The Landing Factory or Templately
For WooCommerce
- Funnels – CartFlows, WooFunnels, WPFunnels or Sellkit
- AI-based Funnels – Offermative
- Affiliate Program Management – AffiliateWP or Solid Affiliate
- Sales Notifications – Notification X or WPFomify
- Toolkit for WooCommerce – Booster for WooCommerce
- Checkout Optimization – CheckoutWC or Woolentor (Elementor only)
- WooCommerce Emails – YayMail
- Multi-Criteria Reviews – ReviewX
- Bulk Editor – WP Sheet Editor
For Plugins and Software WordPress-based Bloggers and Affiliate Marketers
- AI Writer for WordPress – ContentBot
- AI Writer (General) – Jasper, Scalenut or PepperType
- Content Optimizer – Frase & MarketMuse
- Link Outreach via HARO – Link Sourcery
- Email Address Research – Tomba.io and Sales.rocks
- Cold Email Outreach – Mailshake or Lemlist
- Comparison Tables – Lasso, Affiliatable or Affiliate Booster
- Affiliate Links Management – ThirstyAffiliates or Betterlinks
- Internal Links – Link Whisper
- Quiz – Smart Quiz Builder
- Giveaways – RafflePress
- Ads Management – Adsanity
- Amazon Affiliate – AzonPress or AAWP
- Push Notifications – Gravitec
- Email Marketing Software – MailPoet, Moosend or Curated
- Text to Speech (TTS) – Play.ht
- Related Posts – Inline Related Posts
- Comments – Thrive Comments
SEO Software
- Keyword Research – Ahrefs
- Keyword Rank Tracker – Accuranker & Nozzle
- SEO Auditor – Website Auditor
- YouTube SEO – TubeBuddy
Graphic, Video & Presentation Tools
- Online Image and Graphic Design Tools – Canva, Crello or Glorify App
- AI-based Graphic Design Tool – RelayThat
- Video – Wave.video or Rocketium
- Video Ad Maker – Offeo
- Infographics – PiktoChart
- Mockup Generator – Artboard Studio
- Presentation – Slidebean or Ludus
- Teleprompter – BigVu
- Audio Transcription & Subtitles – Happy Scribe
Webinars & Online Meetings
- Webinars – Zoom, BigMarker or LiveWebinar
- Live Streaming – BeLive or Restream
- Virtual Events – Run The World
Tools to Speed Up WordPress
- Performance – WP Rocket or Swift Performance Pro
- Performance (Elementor only) – Toolkit for Elementor
- Image Optimization – EWWW Image Optimizer, ShortPixel or WP Compress
- Asset Management – Clearfy Pro or Perfmatters
- Database Cleaner – Advanced Database Cleaner Pro
Utility Plugins and Software that will make managing your WordPress site, easier
- Multilingual – WPML or Weglot
- Coming Soon Page (and more) – SeedProd
- WordPress Dashboard – Ultimate Dashboard Pro or WP Adminify
- Quick Admin Access – Better Admin Bar
- Admin Panel (Columns Management) – Admin Columns Pro
- Error Notification & Management – Fatal Error Notify
- CSV and XML Importer and Exporter – WP All Import
- Animate Elements on the page – Motion.Page
- Site Management – WP Remote
- Code Snippets – WPCodeBox or Advanced Scripts
- Visual CSS Editor – CSS Hero or Microthemer
- WordPress Login – LoginPress
- Media Library Folders (and more) – Wicked Folders or Happy Files
- Media Management – Media Cleaner Pro & Media Renamer Pro
- Widget Management – Extended Widget Options
- A/B Split Testing Landing Pages – Split Hero
- Conversion Rate Optimization (CRO) – Plerdy & OmniConvert
- Visual Feedback Tool – Userback or ProjectHuddle
Others – Add Extra Features to Your WordPress Site
- Progressive Web Apps – PWA for WP
- Mobile Apps – Stacks or AppMySite
- Chatbot – MobileMonkey, Botsify or ActiveChat
- Feedback Collection – Simple Feature Requests
- Client Portal – Client-Portal.io
- Processes & To-Do Lists on WordPress – Docket WP
