About Leokoo.com

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The 30-Second Bio (TL;DR)

Most agency owners rent their success. I own mine.

I run Zorasi, a WordPress-focused digital agency that’s delivered solutions for Farm Fresh, Famous Amos, Prego, and Tan Chong Motors. We maintain a 90% client retention rate—in an industry where 50% is considered good.

But here’s what makes us different:

I don’t just own my tools. I build execution systems with them.

My Digital Vault: 540+ lifetime licenses turned into profit-generating systems that eliminate ~$47,000 USD/year in recurring costs.

The Math: Our savings come from two distinct tiers:

  1. Maintenance: We replaced per-site “tax” (fees for backups, updates, and security) with unlimited lifetime licenses.
  2. Digital Marketing: We replaced high-cost monthly SaaS (SEO suites, AI writers, social tools) with owned assets. The combined effect? A $47,000/year reduction in operating costs. When you own your infrastructure, you can invest that capital into building better systems instead of paying monthly rents.

The Philosophy: I don’t buy tools to collect them. I buy them to build money-making workflows. If a tool can’t slot into a repeatable client process, I don’t buy it—no matter how cheap.

Why Leokoo.com Exists (And Why It’s Not Just Another LTD Review Site)

Here’s what I realized in 2023:

The LTD community has a problem. People buy 25+ tools per year, but most sit on the shelf. They have “buying fatigue.” They say, “I already have 2-3 tools for that feature. Why would I buy another one?”

They’re asking the wrong question.

  • The question isn’t “Should I buy this tool?”
  • The question is “Can I build a repeatable system with this tool that generates more revenue than it costs?”

That’s what Leokoo.com is about. This is where a WordPress Systems Architect shows you how to turn tools into money-making workflows.

I don’t just review tools. I publish execution playbooks that show you how to turn software into profitable systems.

Example: My SEO Content System

Most agencies either hire a $5k/month SEO specialist or outsource for $3k/month. I built a 6-step system using owned tools:

  1. ContentPen studies the content gap and writes the first draft
  2. MarketMuse enriches it with semantic keywords
  3. Frase adds FAQ optimization
  4. I add personal experience and strategic edits (the part AI can’t replicate)
  5. I run it through my Leokoo Master Content Prompt (refined through 70+ iterations)
  6. Result: Articles that rank and convert—built for ~$500 one-time vs $60k/year in hiring

That’s the difference.

I’m not teaching you to buy cheaper tools. I’m teaching you to build revenue-generating systems using infrastructure you own.

Why Listen to Me?

1. The Ecosystem Builder

  • Regional Organizer: WordCamp Asia 2025 (Manila) & 2026 (Mumbai)
  • Past Local Lead: WordCamp Malaysia 2024 (stepped aside in 2025 to focus on regional growth)
  • Other WordPress Involvement:
    • WordCamp Asia 2023 (Bangkok) – Volunteer at the inaugural WordCamp Asia
    • WordCamp Malaysia 2023 – Co-Lead
  • Former Community Builder: The only Developer Moderator for Martech Wise (helped grow from 100 → 6,000+ members before stepping down in 2020 to focus on business as it grew explosively during the Covid period)

2. The Kingmaker

I don’t just buy deals—I spot potential before it’s obvious. I was an early evangelist for WPManageNinja when they were a small team. I helped scout and launch their first LTDs (Ninja Tables & Fluent Forms)—tools that are now industry standards.

3. The Audit Standard

I don’t review tools for affiliate commissions. I audit them because my agency’s profitability depends on accuracy. Nowadays, every new tool in my Digital Vault passes a 5-point framework combining value investing principles with real production needs.

I’ve been buying LTDs since 2011—before AppSumo had 1 million users, before “LTD” was even a category. I’m not chasing trends. I’m building infrastructure and teaching you how to deploy it profitably.

The Origin Story: From Survival to Systems Thinking

The Crash (2011–2015)

By 2011, I had built a camera accessories business with RM 320k in savings. Then smartphones killed DSLRs, Thailand floods crippled Nikon’s supply chain, and my business collapsed.

I pivoted online, spending RM 20,000 on an ecommerce site that launched to zero traffic. Desperate, I taught myself SEO standing in bookstores, reading guides I couldn’t afford to buy.

The Breaking Point (2015)

By late 2015, my self-taught SEO worked—3,000 visitors/day. But to scale, I needed custom features. Developers quoted RM 170,000.

I checked my bank account: RM 4,000.

I took my last RM 4,000, applied for a coding bootcamp scholarship, and got in. I wasn’t the fastest learner—concepts that took others one hour took me three. But I stayed until I understood. I finished as the top student.

That experience forged my approach: Break down overwhelming problems into learnable, repeatable systems.

The “Fraud” Moment (2016)

When I launched my web business, I joined a business networking group. One member questioned my RM 1,350 pricing when others charged RM 500.

I audited the “RM 500 competition.” Here’s what I found:

  • Pirated (nulled) plugins from marketplaces, full of malware
  • 20 clients crammed onto one cheap shared host
  • Themes that never got updated—security time bombs

I refused to compete on that playing field. I realized I wasn’t just selling websites. I was selling Integrity and Insurance.

The Rise of the Execution Engine (2017–Present)

In 2017, I founded DigitalDestiny (now Zorasi). To compete ethically without bleeding money, I needed leverage.

For Enterprise clients: I moved to proper cloud infrastructure (RunCloud, GridPane) and over time raised maintenance from RM 150 → RM 600/month. Our sites didn’t break, fail nor get compromised, so clients stayed.

For SME clients: I couldn’t ethically sell RM 500 shared hosting sites. So I acquired 203 Brizy Cloud lifetime licenses—letting me offer secure, professional sites to smaller budgets without touching pirated software.

But owning tools wasn’t enough. I realized the tools were just components; the real value was in the blueprints that assembled them into client results.

That’s when everything changed. I stopped thinking like a tool collector and started thinking like a systems architect.

The Leokoo Framework: From Tools to Profit Systems

I view software as infrastructure components. But I don’t buy them to collect. I buy them to deploy in battle-tested systems.

1. The Jockey (The Founder Bet)

I bet on founders with a track record of shipping—like the WPManageNinja team or Waqar Azeem of ContentStudio. If they’ve survived 3+ years and still ship updates, they’ll be there when I need support at 2 AM.

2. The Horse (The Product Audit)

Marketing pages lie. I test every core feature. If the “Kanban board” is just a UI shell, I don’t buy it. I need tools that work in production, not demos.

3. The System Test (The Critical Filter)

This is what separates collectors from architects.

Before I buy, I ask: “What execution system can I build with this?”

  • ContentPen: Step 1 in my SEO content system (content gap analysis + first draft)
  • Bitscale: Qualifies 500 leads/month without hiring a VA (= 2–3 new proposals/month)
  • Brizy Cloud: My ethical SME delivery system that protects me from pirated software

If I can’t answer this question with a specific, repeatable workflow, I don’t buy—even if it’s $49.

4. The Asymmetric Bet

Is the price so low ($99 one-time) and the utility so high that the risk is negligible? When downside is capped but upside is unlimited, I move fast.

5. The Cash Flow Rule

Can I implement this tomorrow to replace a monthly bill or unlock a new revenue stream?

Example calculation: A $299 one-time payment that replaces a $50/month subscription = 6-month payback period, then pure margin forever.

I don’t buy “shelfware.” I buy immediate ROI.

What Leokoo.com Publishes (And Why It’s Different)

1. Execution Playbooks (Not Just Reviews)

I don’t just tell you “ContentPen is good for AI writing.”

I show you the exact 6-step system I use to produce SEO content that ranks—including the tools.

2. Stack Blueprints (Not Just Tool Lists)

I don’t just say “Here are 10 great LTDs.”

I show you how to architect your agency stack by tier.

3. System Autopsies (When Tools Fail)

I publish the failures too. When a tool breaks in production, I document:

  • What went wrong
  • What I replaced it with
  • What I learned

Because learning from my mistakes is cheaper than making your own.

Who This Is For

1. The Established Agency Owner

You if:

  • You’re billing $20k+/month but tool costs are climbing faster than revenue
  • You’re tired of “shelfware”—tools you bought but never deployed
  • You want execution systems, not just software reviews

What you get: Playbooks showing how to build profitable systems using tools you already own (or should own). No more buying tools that sit on the shelf.

Next Step: Subscribe to Kopi & Kompas for monthly execution playbooks and the tools that power them.

2. The Struggling Agency Owner

You if:

  • You’re ambitious but under-resourced
  • You’re competing against agencies using pirated tools
  • You want to build ethically without bleeding cash

What you get: The exact stack blueprints and systems I used to go from RM 4,000 to six figures—without VC funding or pirated software.

Next Step: Join The Leokoo Community for first access to playbooks and stack blueprints.

3. The Business Owner

You if:

  • You’ve been burned by agencies using pirated tools or disappearing when sites break
  • You want a partner who owns their infrastructure and builds for the long term
  • You’re tired of surprise price hikes from vendors

What you get: Insight into how properly-built systems work—so you can audit your current agency or understand why quality costs more (and why it’s worth it).

Note: Client names mentioned are from our portfolio. Due to NDAs and privacy, detailed case studies are shared privately.

Next Step: Subscribe to Kopi & Kompas or Book a Stack Audit Call.

What Happens Next

If you’re skeptical but curious:

Read my latest Execution Playbook—I’ll show you the exact system I use to solve specific problems, including the tools, the sequence, and the results.

If you’re ready to build systems, not just buy tools:

Subscribe to Kopi & Kompas. Every month, you get:

  • 1 new execution playbook (SEO, lead gen, client delivery, etc.)
  • The tools I’m buying (and skipping)—with system context
  • The math behind every decision
  • Delivered like a private deal-flow memo, but for profit systems

If you want me to audit your stack:

Book a 30-Minute Stack Audit. I’ll show you:

  • Where you’re overpaying for subscriptions
  • Which tools you own but aren’t deploying profitably
  • What systems you should build first

If you just want to connect:

Find me on LinkedIn or Contact Me.

I’ve been broke, overwhelmed, and successful—sometimes all in the same year.

If you’re ready to stop collecting tools and start building systems that generate revenue, you’re in the right place.

Let’s build.